Ad Campaign Reporting

Faith Family Worship Center

Candlelit Christmas Ad Campaign

Fullscreen ⬇

Date range is configurable for each metric by clicking on gray date range box next to each data box label.

Faith Family Worship Center

Candlelit Christmas Video Promo


12/09/22 – 12/24/22

Facebook Display
Instagram Display

Parents living in or recently in a 20 mile geofence around the church.

Common Terminology

Impressions: A core performance metric that tells you how many times your ad has been shown on the Search and Display networks.

Clicks: The act of clicking the link in your ad. A click most often leads to a website visit.

Cost-per-thousand Impressions (CPM): The price you pay Google every time your Display ad sees 1,000 impressions.

Cost per Click (CPC): The price you pay Google each time someone clicks on your ad.

Click Through Rate (CTR): The percent of people that click on your ad after viewing it. The formula to determine your CTR is the total number of clicks divided by the total number of impressions.

Frequency: Average number of times each person saw your ad during specified date range.

Conversion: The action of your customer taking the desired action as a result of your marketing/advertising. Conversions are defined by the advertiser, but often include sales on your website, or emails/phone calls to your business.

Engagement: Any action someone takes on your ad. (reactions, likes, comments, shares, saves, etc.)

Ad Spend: The amount of money spent on advertising.